Past articles have talked a lot about a brand strategy and why it is the foundation for your startup. It differentiates you and defines your identity. A brand strategy is the foundation on which your marketing is built. But it enables so much more. It motivates people – especially your own employees.
A happy team through a brand strategy
A brand becomes credible when it is lived by its own employees from the inside out. The development of such a brand culture leads to the own brand being experienced with the desired perception at all points of contact. The result is that, in addition to the customer target group, potential new employees feel addressed.
A 2015 study by Garton and Mankins found that the happiest employees are those who believe in the value of their work. They were also found to be 3x more productive. The strong need for meaning is a strong need in human nature. Startups with a clear brand strategy also tend to attract the best employees because they become visible within a flooded communications market.
Motivate people with your start-up
If you have not yet developed a brand strategy, you should do so immediately. It will give you a clear and, above all, long-term plan. With this plan, you will be able to position your brand piece by piece in people’s minds. No matter if it is your target customer group or your employees. The goal is to create the perception you want for your start-up in the long term with a brand strategy via branding.
We are happy to support you with our Brand Strategy Sprint. Book an appointment directly so we can talk about your current situation and your goals.