As described in past articles, your startup is already a brand. It is a brand because it exists in the minds of customers and employees. Your task is to influence their perception of your startup through branding. This is done through your brand message, who your brand is for and what the goals of it are. But there are many more ways your brand does branding. One of them is your brand design.
The design of your brand communicates
The brand or corporate design of your start-up communicates more than some start-ups assume. Starting with the logo, the colors and the shapes, the design communicates as well. A good design helps to differentiate you from others, but also to express your brand identity. Because if you have a high-priced product, the design and packaging can reflect that along with your brand message.
Design appeals to us humans subconsciously, so we decide in a short time whether it appeals to us and whether we can trust the startup. But what happens if you don’t have a well thought-out design? You communicate anyway. We ourselves always illustrate this with a retail store or restaurant. If you are in the city center and stroll through the streets, you see many stores.
Now you get hungry and want something to eat. You find two pizzerias, one looks very dirty, nothing matches visually and the food is advertised on stock pictures outside. Next to it is a second pizzeria, with a uniform and valuable design, the menu and board match the store, the employees even wear the colors of the store. Unlike the other pizzeria, while you’re standing outside, the employees even smile at you.
What develops and strengthens in your mind is trust. You think to yourself that the pizza probably tastes tastier than the one you can buy at the other pizzeria. You decide, experience great service, where not only are you served in a friendly manner, but you are also told what ingredients your pizza has. You realize that your pizza has even fewer calories than a conventional pizza. You leave the store and are thrilled. The pizza tastes good and you are already planning who you will tell about this pizzeria and when you will eat there again.
Design makes you visible
In summary, design not only makes you visible, but it is one of the first and most important branding efforts. Your customers, whether it’s your website, retail store, or social media, decide if they can trust you. Your brand design builds on your brand strategy. Therefore, you should have a logo and design developed afterward to visually communicate your identity to the outside world.
You need support?
With our Brand Strategy Sprint, we develop the foundation needed for a successful brand design. Then, in our Branding Sprint, we develop your logo and design to match your brand strategy. The special feature: just as we test your brand strategy in our Brand Strategy Sprint, we also test your logo and design in our Branding Sprint. Book a free introductory meeting and let’s see how we can develop your design together.
