According to brand expert Marty Neumeier, "A brand is not what you say it is. It’ s what they say it is." And he’s right, because a brand is created in the mind. However, without a brand strategy this brand positioning is left to chance. Which is best avoided - instead, you should take things into your own hands. If you know what factors are relevant for your target group, the brand can be built and appropriately positioned in an agile manner.
Our process starts with brand positioning. Inspired by Design Sprint 2.0 and design thinking, during an intensive developmental process we develop the brand strategy and a brand prototype with you. Your target group will put the prototype through its paces. In an agile process, we develop brands that consumers really want, thereby saving time, money and increasing your chances of success many times over.
Our work doesn’t stop after the 4 days. With the valuable feedback from the target group, we work a further 4 days internally to optimize the brand prototype. We analyze the user feedback in detail. What works and what is unclear? We work the feedback into the brand prototype. Optionally, the users can then test the brand prototype again.
Ultimately, you will receive a validated brand strategy, which you can use to further develop the positioning, brand design and brand experience in a targeted manner. So you can be as certain as possible about your brand launch.
