Measure the success of the brand from your scale-up
Are measured values or KPIs important to you? For us, too, because that's the only way we can develop our start-up or scale-up further. In online marketing, for example, we can easily view click rates, impressions, and conversions and check whether our goals are being achieved. But what about measuring your own brand for your scale-up? How can you measure the success of your brand and decide if your brand is moving in the right direction? In this article, we would like to introduce you to a measurement tool for your brand.